Large industry forums require a coordinated environment that can support exhibitions, keynote content, sponsor visibility, breakout sessions and high-volume guest movement within one consistent visual language. For the second edition of the Make It In The Emirates Forum at the Abu Dhabi Energy Centre in 2023, Evolution Scenic delivered a full turnkey scenic solution for the event.

Organised by ADNOC in partnership with the Ministry of Industry and Advanced Technology and the Department of Economic Development, the forum supported local manufacturing and industrial development. Evolution Scenic’s scope covered the overall event concept, forced-perspective scenic design, sponsor exhibition areas, the main stage, breakout stages, an arrival feature, branding and signage.

The Challenge

The forum required multiple event functions to operate together across one integrated environment.

The exhibition area needed to accommodate six diamond sponsors and 30 additional sponsors while maintaining a clear and cohesive visual identity. At the same time, the venue required a strong central stage, breakout presentation areas, an impactful arrival sequence and consistent branding throughout.

Because the event served as a major platform for industrial development and investment, the scenic environment also needed to feel contemporary, high-profile and aligned with the forum’s wider message of innovation and manufacturing progress.

The Solution

Evolution Scenic developed the overall event concept and delivered the scenic environment as a coordinated turnkey package.

Forced-perspective design techniques were incorporated into the wider visual approach to increase depth and strengthen the impact of key scenic features.

A dedicated exhibition area was designed and fabricated to accommodate six diamond sponsors and 30 additional sponsors. The layout balanced sponsor visibility with visitor movement and created a consistent framework across the different exhibition spaces.

A bespoke main stage was delivered as the central presentation environment, supported by additional breakout stages for smaller sessions and discussions.

At the arrival point, Evolution Scenic created a custom entry arch incorporating dynamic content, establishing a strong first impression and introducing the visual language of the event from the outset.

Branding and signage were produced across the wider environment to connect the exhibition, stage and arrival areas and maintain continuity throughout the venue.

Delivery Highlights

• Turnkey scenic solution for Make It In The Emirates Forum 2023.

• Event held at Abu Dhabi Energy Centre.

• Overall event concept development.

• Forced-perspective scenic design.

• Custom exhibition environment.

• Space for six diamond sponsors.

• Space for 30 additional sponsors.

• Bespoke main stage.

• Multiple breakout stages.

• Custom arrival arch feature.

• Dynamic content integration at the entrance.

• Event branding.

• Branded signage.

• Multi-zone scenic integration.

• Exhibition fabrication and installation.

Outcome

The completed environment provided a cohesive setting for the second edition of Make It In The Emirates Forum, supporting sponsor exhibition areas, keynote content, breakout discussions and wider industry engagement.

The combination of forced-perspective scenic features, sponsor spaces, staging and arrival treatment created a more distinctive visitor journey while maintaining consistent branding throughout the venue.

The project demonstrates Evolution Scenic’s ability to deliver large-scale turnkey event environments where concept development, exhibition fabrication, sponsor integration, staging and branding all need to function as part of one coordinated system.

Project Ecosystem

Evolution Scenic – Event concept development, scenic design, forced-perspective features, exhibition fabrication, sponsor environments, main stage, breakout stages, arrival feature, branding, signage, delivery and installation.

Data-focused forums require event environments that make complex information easier to understand while still supporting presentations, workshops, networking and audience movement. For the Abu Dhabi Tourism & Data Analytics Forum, hosted by the Department of Culture and Tourism, Evolution delivered a coordinated scenic and branding package designed around both formal programme content and interactive data presentation.

The scope included a main forum stage, branded workshop and keynote areas, a Tourism Data Lab, bespoke infographic walls, presentation booths, networking zones and custom wayfinding. Together, these elements created a clear and visually consistent environment for industry professionals exploring data-driven trends and innovation within Abu Dhabi’s tourism sector.

The Challenge

The forum needed to support several different event functions while maintaining one cohesive visual identity.

The main programme required a professional stage for keynote speeches and panel discussions, while separate workshop areas needed to facilitate more focused and interactive sessions.

A further challenge was presenting tourism data in a way that felt accessible and visually engaging. The Tourism Data Lab, infographic walls and branded booths needed to communicate information clearly without making the environment feel overly technical or visually fragmented.

Networking and wayfinding also had to be integrated into the scenic package so that attendees could move easily between the different forum areas.

The Solution

Evolution developed and installed a coordinated series of scenic and branded environments across the venue.

The main forum space was built around a high-end stage setup with custom scenic elements aligned to the event branding, providing a focal point for keynote presentations and panel discussions.

Branded workshop and keynote areas were also created with tailored backdrops, signage and digital integration to support interactive sessions.

For the Tourism Data Lab, Evolution produced bespoke infographic walls and branded presentation booths to create a more immersive way of communicating key tourism data and insights.

Dedicated networking zones were fabricated with custom scenic branding, providing clearly defined areas for stakeholder discussion and informal engagement.

Custom signage and pathfinding elements were installed throughout the venue to support navigation and connect the different event spaces into one coherent guest journey.

Delivery Highlights

• Scenic production for the Abu Dhabi Tourism & Data Analytics Forum.

• Event hosted by the Department of Culture and Tourism.

• Custom main forum stage.

• Bespoke scenic stage elements.

• Branded workshop areas.

• Keynote presentation environments.

• Digital integration within workshop spaces.

• Tourism Data Lab installation.

• Bespoke infographic walls.

• Branded data presentation booths.

• Custom networking zones.

• Scenic branding across stakeholder areas.

• Custom event signage.

• Pathfinding and wayfinding elements.

• Multi-zone scenic integration.

• Delivery and installation.

Outcome

The completed forum environment supported presentations, workshops, data interpretation and networking within one coordinated scenic framework.

The main stage established a professional setting for keynote content and discussions, while the Tourism Data Lab and infographic walls gave data a more physical and accessible presence within the event.

Networking zones and wayfinding helped structure the wider guest journey, allowing the different parts of the programme to function clearly without losing visual consistency.

The project demonstrates Evolution Scenic’s ability to create conference and forum environments where scenic fabrication, branding, digital content and information-led installations need to work together as part of a single visitor experience.

Project Ecosystem

Evolution Scenic – Scenic production, main stage fabrication, branded workshop environments, Tourism Data Lab installations, infographic walls, presentation booths, networking zones, signage, wayfinding, delivery and installation.

Festival floats need to combine visual impact with practical fabrication, structural stability and smooth event operation. For the Mansour Festival at Zayed Sports Complex in Abu Dhabi, Evolution designed and fabricated custom floats as part of the wider event environment.

The floats were developed as visually engaging and functional platforms, combining creative scenic design with technical precision to strengthen the atmosphere of the festival and provide distinctive moving features within the event experience.

The Challenge

The project required custom float structures that could deliver a strong visual presence while remaining functional within a live festival environment.

Each platform needed to support the creative direction of the event while also being fabricated with the level of precision required for safe and reliable use.

The challenge was to translate the festival concept into physical scenic forms that could contribute to the overall atmosphere without compromising practical performance.

The Solution

Evolution developed and fabricated bespoke festival floats tailored to the Mansour Festival environment.

The structures were designed to balance creative form with functional requirements, allowing the floats to act as prominent scenic features while supporting their role within the live event.

Careful fabrication and technical detailing helped ensure that the completed platforms achieved the required visual finish while remaining practical for operational use.

By combining scenic design with structural and fabrication expertise, Evolution created custom float elements that enhanced the character and energy of the festival.

Delivery Highlights

• Custom float design for Mansour Festival.

• Festival installation at Zayed Sports Complex.

• Bespoke scenic fabrication.

• Functional moving platforms.

• Visually engaging festival features.

• Creative scenic detailing.

• Technical fabrication precision.

• Event-focused structural development.

• Delivery and installation.

Outcome

The completed floats contributed to the visual identity and atmosphere of Mansour Festival, creating distinctive scenic features within the event environment.

Their combination of creative design and functional fabrication helped provide a stronger sense of spectacle while supporting the operational requirements of the festival.

The project demonstrates Evolution Scenic’s ability to develop custom event floats where visual storytelling, scenic construction and technical execution need to work together as one integrated solution.

Project Ecosystem

Evolution Scenic – Float design, scenic fabrication, structural development, finishing, delivery and installation.

Multi-level exhibition stands need to combine visual impact with structural performance, clear visitor circulation and practical business functionality. For DUCAB at the Middle East Electricity exhibition at Dubai World Trade Centre, Evolution Scenic designed and fabricated a custom-built double-decker stand incorporating a mezzanine-level meeting space above a product showcase and reception environment.

Measuring 12 metres by 10 metres, the stand combined custom shelving, integrated LED lighting, branded focal points, patterned vinyl flooring, furniture and decorative elements. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, ensuring that the finished stand met both operational and safety standards within a limited delivery programme.

The Challenge

The stand needed to accommodate several functions within one compact exhibition footprint.

Private meetings were required at mezzanine level, while the ground floor needed to support product display, reception and visitor engagement. These areas had to remain visually connected while operating independently.

The elevated floor introduced additional structural and compliance requirements, including load testing in line with Dubai Municipality regulations. At the same time, the fabrication and installation had to be completed within a restricted exhibition build programme.

The challenge was therefore to coordinate scenic fabrication, structural performance, branding, furniture and finishes within one multi-level environment.

The Solution

Evolution Scenic designed and built a 12m x 10m double-decker exhibition stand with a dedicated mezzanine floor for private meetings.

The lower level was developed as the main visitor-facing area, incorporating reception functions and product display.

Custom spray-painted shelving was fabricated throughout the stand and fitted with integrated LED strip lighting to enhance product presentation. DUCAB logos were positioned at key focal points to maintain strong brand visibility across the environment.

Circular-patterned vinyl flooring was installed to introduce a more distinctive visual treatment while creating a consistent finish across the ground-level space.

Furniture and decorative elements were supplied to complete the exhibition environment and support both visitor engagement and business use.

To confirm the structural performance of the elevated floor, mezzanine load testing was carried out in accordance with Dubai Municipality regulations.

By coordinating the structural and scenic elements from the outset, Evolution Scenic delivered a stand that combined a strong branded presence with practical meeting and exhibition functionality.

Delivery Highlights

• Custom DUCAB exhibition stand for MEE.

• Installation at Dubai World Trade Centre.

• 12m x 10m stand footprint.

• Double-decker exhibition structure.

• Mezzanine-level private meeting space.

• Ground-floor reception area.

• Product showcase environment.

• Custom spray-painted shelving.

• Integrated LED strip lighting.

• Branded DUCAB focal points.

• Circular-patterned vinyl flooring.

• Furniture and decorative elements.

• Mezzanine load testing.

• Dubai Municipality compliance.

• Multi-level scenic fabrication.

• Fast-track exhibition delivery and installation.

Outcome

The completed DUCAB stand created a strong multi-level presence within the exhibition while supporting both public engagement and private business activity.

The mezzanine provided a dedicated meeting environment above the main exhibition floor, allowing the available footprint to be used more efficiently. Below, custom displays, lighting, branded elements and flooring created a cohesive visitor-facing environment for product presentation and reception.

The project demonstrates Evolution Scenic’s ability to deliver double-decker exhibition stands where scenic fabrication, structural compliance, visitor functionality and brand presentation all need to be resolved together within a restricted exhibition build programme.

Project Ecosystem

Evolution Scenic – Exhibition stand design and fabrication, double-decker structure, mezzanine construction, custom shelving, integrated lighting, flooring, furniture, decorative elements, load-testing coordination, delivery and installation.

Festival brand environments need to work as more than visual statements. They must support retail, hospitality, audience engagement and safe public use while remaining closely aligned with the identity of the brand. For Adidas at Sole DXB 2019, Evolution Scenic was commissioned by Jack Morton Worldwide to design and construct a striking triple-deck stand inspired by the gritty visual language of London’s Underground system.

The structure operated as both a retail and experiential environment, combining branded architecture, product display, visitor circulation and a second-level VIP viewing deck overlooking the festival’s main stage. Alongside the scenic design and fabrication, Evolution Scenic also carried out structural analysis to secure Municipality approval and verify the integrity of the build.

The Challenge

The Adidas installation needed to create a strong, immersive presence within the highly competitive visual environment of Sole DXB while also supporting multiple practical functions.

The structure had to accommodate retail displays, visitor movement and elevated VIP viewing within one integrated footprint. At the same time, the overall form needed to reflect the raw, urban aesthetic of London’s Underground and remain consistent with Adidas’s brand direction.

Because the build incorporated multiple levels and an elevated viewing deck, structural safety and regulatory compliance were also critical. The design therefore needed to balance scenic expression with engineering performance and public-event requirements.

The Solution

Evolution Scenic designed and constructed the triple-deck installation using a TSG hybrid system, creating a substantial multi-level structure capable of supporting both experiential and operational functions.

The scenic treatment drew directly from the visual character of London’s Underground, using the architecture of the stand itself to establish the urban identity of the activation.

Retail display areas were integrated throughout the structure to showcase Adidas products without separating the commercial elements from the wider visitor experience.

A second-level VIP viewing deck was incorporated into the build, giving invited guests an elevated perspective of the festival’s main stage while adding a premium hospitality component to the overall activation.

To confirm structural performance and support Municipality approval, Evolution Scenic completed a detailed STAAD analysis. This ensured that the multi-level structure was assessed against the required standards before final execution.

By coordinating scenic design, structural planning, retail functionality and VIP hospitality within one build, the installation operated as a complete branded environment rather than a conventional exhibition stand.

Delivery Highlights

• Adidas activation for Sole DXB 2019.

• Commissioned by Jack Morton Worldwide.

• Triple-deck scenic structure.

• TSG hybrid structural system.

• London Underground-inspired visual treatment.

• Integrated retail displays.

• Multi-level visitor environment.

• Second-level VIP viewing deck.

• Views towards the festival main stage.

• Branded experiential environment.

• Structural engineering coordination.

• Detailed STAAD analysis.

• Municipality approval support.

• Public-event safety and compliance.

• Large-scale scenic fabrication.

• Delivery and installation.

Outcome

The completed Adidas installation created a bold and highly visible presence at Sole DXB 2019 while supporting retail, hospitality and visitor engagement within one multi-level structure.

The triple-deck format allowed the activation to operate on several levels at once, with product displays integrated into the lower areas and the VIP viewing deck providing an elevated festival experience.

The project demonstrates Evolution Scenic’s ability to deliver structurally complex brand activations where immersive scenic design, retail integration, guest experience and engineering compliance all need to work together within a single environment.

Project Ecosystem

Evolution Scenic – Scenic design, triple-deck structural fabrication, TSG hybrid system integration, retail display fabrication, VIP viewing deck construction, STAAD analysis, compliance coordination, delivery and installation.

Large-format sculptural signage can operate as both a branding element and an architectural focal point. For the KSA presence at Expo 2025 Osaka, Evolution created a custom sculptural sign designed to reflect Saudi Arabia’s identity while providing a strong visual centrepiece for the pavilion’s opening ceremony.

The finished installation combined precise fabrication with bold three-dimensional form and metallic gold and bronze finishes, creating a distinctive branded feature suited to the scale and profile of the international event.

The Challenge

The sign needed to function as more than conventional event branding. It had to achieve enough physical presence to stand as a sculptural feature while remaining visually refined and appropriate to the Saudi Arabia pavilion environment.

The fabrication therefore required careful control of proportion, surface finish and dimensional accuracy so that the completed installation would read clearly from multiple viewing positions and maintain a premium appearance at close range.

The Solution

Evolution developed the KSA sign as a bespoke three-dimensional scenic installation, combining engineered internal construction with carefully finished external forms.

The individual letter elements were fabricated to create a substantial sculptural presence, with the final surfaces treated in gold and bronze finishes to reinforce the visual identity of the installation.

Attention to alignment, consistency and finishing ensured that the separate components read as one cohesive feature once assembled within the pavilion environment.

The result was a large-scale branded installation that combined signage, scenic fabrication and sculptural presentation within a single feature.

Delivery Highlights

• Bespoke KSA sculptural signage.

• Installation for Expo 2025 Osaka.

• Three-dimensional letter fabrication.

• Large-format scenic construction.

• Precision fabrication and assembly.

• Gold scenic finishes.

• Bronze scenic finishes.

• Pavilion branding feature.

• Opening ceremony installation.

• Sculptural event centrepiece.

Outcome

The completed KSA sign created a strong visual focal point for the Saudi Arabia pavilion and its opening ceremony at Expo 2025 Osaka.

Its dimensional form and metallic finishes gave the branding a more architectural and sculptural presence than conventional signage, helping it operate as part of the wider pavilion environment rather than simply as a graphic identifier.

The project demonstrates Evolution Scenic’s ability to translate branding into large-scale physical installations where form, finish and fabrication quality are central to the final visual impact.

Project Ecosystem

Evolution Scenic – Sculptural signage fabrication, three-dimensional scenic construction, finishing, assembly, delivery and installation.