Luxury product launches require environments where every scenic element reinforces the identity of the brand and the product being introduced. From the main focal point to the surrounding finishes, the physical environment becomes part of how guests experience the launch.

For the Victoria’s Secret Perfume Launch in Dubai, Evolution Scenic designed and delivered an immersive boutique activation centred around the visual identity of the new fragrance.

Bespoke perfume bottle-shaped video walls, branded scenic features, decorative backdrops, projections and soft drapery transformed the boutique for the launch. The experience extended beyond the physical retail environment with a branded projection on the Burj Khalifa for the exclusive launch night, before the activation opened to the wider public over the weekend.

The Challenge

The project required the existing boutique to be transformed into a distinctive launch environment while maintaining the premium character associated with Victoria’s Secret.

The fragrance needed a strong visual focal point that could immediately connect the physical environment with the product, while signage, backdrops, projection and decorative treatments needed to work together as one cohesive brand experience.

The activation also had to accommodate different audiences, beginning with an exclusive launch for media and influencers before transitioning into a public-facing experience over the weekend without losing the quality or character of the original installation.

The Solution

Evolution Scenic developed the activation around a series of bespoke scenic elements inspired directly by the fragrance and its visual identity.

The centrepiece was a collection of custom-shaped video walls fabricated in the silhouette of the perfume bottle. By translating the product form into a large-scale scenic feature, the displays created an immediate connection between the fragrance and the launch environment while providing a platform for digital content.

Branded signage, decorative backdrops and graphic projections were integrated throughout the boutique to extend the visual identity beyond the central installation. Soft, flowing drapery introduced additional texture and helped create a more immersive and refined setting.

For the exclusive launch night, a Victoria’s Secret brand projection was coordinated on the Burj Khalifa, extending the activation beyond the boutique and creating a high-visibility moment for the launch.

The scenic environment remained in place for the public activation over the weekend, allowing a wider audience to experience the launch environment.

Delivery Highlights

• Luxury fragrance launch environment
• Bespoke scenic fabrication
• Perfume bottle silhouette video walls
• Custom-shaped digital display structures
• Branded scenic elements
• High-end event signage
• Decorative branded backdrops
• Graphic projection integration
• Soft drapery installation
• Boutique transformation
• Burj Khalifa brand projection
• Media and influencer launch environment
• Weekend public activation
• Retail brand experience

Outcome

The completed activation transformed the Victoria’s Secret boutique into an immersive environment built around the identity of the new fragrance.

The perfume bottle-shaped video walls created a distinctive centrepiece, while branded scenic elements, drapery and projection extended the visual language throughout the space. The Burj Khalifa projection provided an additional high-profile moment for the exclusive launch night, while the weekend activation enabled the experience to reach the wider public.

The project demonstrates Evolution Scenic’s ability to deliver luxury brand activations where bespoke fabrication, digital integration, scenic finishing and brand identity combine to create a cohesive physical experience.

Project Ecosystem

Evolution Scenic – Scenic design, bespoke fabrication, custom video wall structures, branded scenic elements, decorative backdrops, drapery, projection integration and installation.

International pavilions require interior environments that communicate identity while supporting the practical demands of exhibitions, events and continuous visitor engagement.

For the UK Pavilion at Expo 2020 Dubai, Evolution Scenic delivered a bespoke interior fit-out designed to support the pavilion's presentation of British heritage, culture and innovation.

The environment combined contemporary design with traditional references, creating a setting that could communicate the pavilion's narrative while remaining functional throughout the Expo programme.

Through custom fabrication, carefully selected materials and detailed installation, Evolution Scenic translated the design intent into a finished interior suitable for a high-profile international showcase.

The Challenge

The pavilion required an interior environment capable of representing the United Kingdom on a global stage while balancing visual storytelling with practical functionality.

Bespoke elements needed to reflect both traditional British references and a contemporary design language, while the wider environment had to accommodate exhibitions and events throughout Expo 2020.

With large numbers of visitors experiencing the pavilion, material quality, durability and consistency of finish were also important considerations across the completed interior.

The Solution

Evolution Scenic delivered bespoke interior elements that supported the creative direction and functional requirements of the UK Pavilion.

Custom installations were fabricated to integrate cultural references within a contemporary interior aesthetic, creating visual features that contributed to the wider visitor experience.

Artistic displays were coordinated with functional areas so the pavilion could support both exhibitions and hosted events without compromising its overall visual identity.

Materials were selected to provide the durability required for an extended international exhibition while maintaining the high-quality finish expected of a national pavilion.

From fabrication through to installation, each element was carefully executed to ensure the completed interior aligned with the pavilion's design language and operational purpose.

Delivery Highlights

• Bespoke pavilion interior fit-out
• Custom scenic fabrication
• Bespoke interior installations
• Contemporary interpretation of British cultural references
• Artistic and functional display elements
• Exhibition environment fabrication
• Event-ready interior spaces
• High-quality material finishes
• Fabrication for extended public use
• Detailed on-site installation
• Expo 2020 pavilion delivery

Outcome

The completed interior provided the UK Pavilion with a distinctive environment that supported its cultural and technological narrative while meeting the practical requirements of an international exhibition venue.

Bespoke installations, functional spaces and carefully executed finishes worked together to create an engaging visitor environment capable of supporting exhibitions and events throughout Expo 2020.

The project demonstrates Evolution Scenic's ability to deliver high-profile pavilion interiors where bespoke fabrication, material quality, installation and functionality must work together within a single visitor experience.

Project Ecosystem

Evolution Scenic – Bespoke interior fabrication, custom installations, exhibition elements, material finishing and on-site installation.

Programme launches require environments that communicate purpose clearly while creating opportunities for guests to understand, explore and engage with the initiative being introduced.

For the Medeem Launch Event at Erth Hotel in Abu Dhabi, Evolution Scenic delivered a comprehensive scenic and branding package for the Department of Community Development, in collaboration with Fazaa. The initiative was created to support Emirati youth preparing for marriage, with the launch bringing together more than 100 attendees from different sectors.

From the main stage and branded partitions to interactive booths, digital touchpoints and wayfinding, Evolution Scenic created a cohesive physical environment that supported both the formal launch and the programme's interactive content.

The Challenge

The event required several distinct environments to operate within one consistent visual identity. A formal main stage was needed for the launch programme, while interactive areas had to communicate Medeem's services and allow guests to engage directly with tools including the Wedding Calculator.

The scenic solution therefore needed to integrate LED, touchscreens, television displays, printed graphics and branded architectural elements without creating visual inconsistency across the venue.

The team also needed to respond to last-minute branding requirements while maintaining the quality of finish and completing installation ahead of the event schedule.

The Solution

Evolution Scenic fabricated a series of bespoke scenic and branded elements designed around the different functions of the launch.

The main stage incorporated a 4.5-metre-wide LED wall, framed by printed fabric backdrops and positioned above a sisal-carpeted platform with integrated LED strip lighting. This created a clean focal point for presentations while maintaining the event's visual identity.

Double-sided branded partition walls were fabricated using durable carpentry construction, providing both space division and additional branding surfaces throughout the venue.

For the interactive experience, Evolution Scenic created a dedicated stage incorporating touch-screen kiosks, TV screens and branded fabric backdrops to present the Wedding Calculator. Additional interactive booths integrated screens, branding and display elements to communicate other aspects of the initiative.

Outdoor branded flags, wayfinding signage, custom counters and bespoke lecterns extended the visual language throughout the wider guest journey.

The team also responded to last-minute branding requirements and coordinated logistics and installation to ensure all scenic elements were completed ahead of schedule.

Delivery Highlights

• Bespoke launch event scenic fabrication
• 4.5-metre-wide LED wall
• Printed fabric stage backdrops
• Sisal-carpeted stage platform
• Integrated LED strip lighting
• Double-sided branded partition walls
• Bespoke carpentry fabrication
• Interactive Wedding Calculator stage
• Touch-screen kiosk integration
• TV screen integration
• Interactive branded booths
• Outdoor branded flags
• Wayfinding signage
• Custom event counters
• Bespoke lecterns
• Last-minute branding production
• On-site logistics and installation

Outcome

The completed environment provided Medeem with a professional and cohesive platform for introducing the initiative to more than 100 attendees.

The combination of formal staging, interactive installations, digital displays and branded scenic elements allowed guests to experience the programme through multiple touchpoints while maintaining a consistent visual identity across the venue.

By responding to last-minute requirements while coordinating fabrication and installation ahead of schedule, Evolution Scenic demonstrated its ability to deliver complex launch environments where bespoke construction, digital integration, branding and interactive visitor experiences must work together.

Project Ecosystem

Evolution Scenic – Scenic fabrication, stage construction, branded partition walls, interactive booths, digital display integration, custom counters, lecterns, signage, branding production and on-site installation.

Multi-venue cultural forums require scenic production to adapt to very different architectural environments while maintaining a consistent event identity. For the 2019 Culture Summit in Abu Dhabi, Evolution Scenic delivered technical design, scenic fabrication and installation support across several major cultural locations.

Held under the theme “Cultural Responsibility & New Technology,” the summit brought together 450 delegates from 90 countries for panels, performances and workshops. The programme extended across Manarat Al Saadiyat, the Cultural Foundation, Louvre Abu Dhabi and locations on Saadiyat Island, requiring scenic solutions that could respond to each venue while still contributing to one coherent event experience.

The Challenge

The Culture Summit needed to operate across multiple venues with different layouts, architectural characteristics and operational restrictions.

Each location required scenic and staging elements appropriate to its own environment, while the overall event still needed to feel visually connected.

The project also required detailed technical development, including construction drawings and material specifications, so that the scenic elements could be fabricated accurately and integrated safely within the venues.

HSE requirements, venue-specific restrictions and multi-location logistics added further complexity, particularly because delivery and installation needed to be coordinated across several active sites.

The Solution

Evolution Scenic developed detailed construction drawings and material specifications to support the fabrication and installation of the required scenic elements.

Bespoke staging, scenic backdrops and branded installations were fabricated for the different summit environments, with each element tailored to suit the architectural character and operational requirements of its venue.

Custom signage and branded scenic features were also produced to maintain a consistent identity across the wider event.

Furniture and décor were sourced and installed to support both functionality and the visual treatment of each space.

Across the multi-venue programme, Evolution Scenic coordinated installation around HSE protocols, venue restrictions and logistical requirements, ensuring the different scenic packages were delivered consistently across the summit locations.

Delivery Highlights

• Scenic production for Culture Summit 2019.

• 450 delegates from 90 countries.

• Theme: Cultural Responsibility & New Technology.

• Multi-venue delivery across Abu Dhabi.

• Manarat Al Saadiyat.

• Cultural Foundation.

• Louvre Abu Dhabi.

• Saadiyat Island locations.

• Detailed construction drawings.

• Material specifications.

• Bespoke staging.

• Custom scenic backdrops.

• Branded installations.

• Custom signage.

• Furniture and décor sourcing.

• Venue-specific scenic integration.

• HSE coordination.

• Management of venue restrictions.

• Multi-location logistics.

• Delivery and installation.

Outcome

The completed Culture Summit environment provided a consistent visual framework across several very different cultural venues.

The staging, scenic backdrops, branding, furniture and décor were adapted to the character of each location while maintaining continuity across the wider event.

The project demonstrates Evolution Scenic’s ability to deliver technically developed scenic packages across complex multi-venue programmes, where fabrication, logistics, HSE requirements and architectural sensitivity all need to be managed simultaneously.

Project Ecosystem

Evolution Scenic – Technical design, construction drawings, material specifications, scenic fabrication, staging, branded installations, signage, furniture and décor, venue coordination, HSE integration, logistics, delivery and installation.

Scenic elements for live performance must do more than establish a visual world.

When performers interact directly with scenery, every structure must balance creative intent with movement, durability and performance functionality.

For Terhal by Dragone in Diriyah, Riyadh, Evolution Scenic designed and fabricated a collection of movable scenic elements inspired by traditional Saudi environments. The scope included authentic market carts engineered to become parkour obstacles and a custom land-based abra combining traditional Arabian boat styling with a self-powered buggy system.

Working across engineering, fabrication and scenic finishing, the team developed performance-ready structures that contributed to the visual identity of the production while responding to the physical demands of live acrobatic performance.

The Challenge

The scenic elements needed to appear authentic within the cultural world of the production while functioning as active pieces of performance equipment.

The market carts needed to support parkour sequences, requiring robust construction and controlled mobility.

At the same time, the custom Arabian boat needed to move independently across the performance space while retaining the appearance and character of a traditional abra.

Rehearsals introduced additional considerations. The uneven, sand-like performance flooring affected the movement of the carts, while the buggy boat required responsive braking and manoeuvrability for controlled positioning during the show.

The Solution

Evolution Scenic combined engineering, fabrication and specialist scenic finishing to develop each element around both its visual and performance requirements.

A collection of Saudi street market carts was designed and fabricated to serve simultaneously as scenic props and parkour obstacles. Their construction needed to withstand repeated interaction with performers while remaining movable during the production.

Following rehearsals on the sand-like flooring, the caster configuration was adapted with manual braking systems, improving control and allowing the carts to be positioned more effectively during performance.

For the show's custom land-abra, Evolution Scenic fabricated a traditional Arabian boat around a self-powered buggy platform. The structure incorporated a functional steering tiller and rustic scenic treatment, concealing the underlying mobility system within an authentic-looking scenic piece.

The braking system was also refined during rehearsals to provide the controlled movement and accurate stage positioning required for live operation.

Delivery Highlights

• Saudi street market cart fabrication
• Performance-ready parkour obstacles
• Movable scenic structures
• Custom land-based Arabian abra
• Self-powered buggy system
• Functional steering tiller
• Rustic scenic finishing
• Engineering for live acrobatic performance
• Caster wheel adaptations
• Manual braking systems
• Rehearsal-led technical adjustments
• Integrated engineering, fabrication and scenic finishing

Outcome

The completed scenic elements became active components of the Terhal performance rather than static pieces of scenery. Market carts supported physical parkour sequences, while the custom land-abra introduced a mobile theatrical feature that combined traditional visual references with concealed mechanical functionality.

By responding to challenges identified during rehearsals and adapting the structures for the performance environment, Evolution Scenic delivered robust, controllable and visually convincing scenic elements capable of meeting the demands of a live production.

The project demonstrates Evolution Scenic's ability to integrate creative fabrication with practical engineering, particularly where scenery must move, carry performers or interact directly with choreography.

Project Ecosystem

Evolution Scenic – Scenic engineering, bespoke prop fabrication, structural development, mobility systems, performance adaptations, scenic finishing and rehearsal-led modifications.

Collaborative workshops require event environments that can shift between discussion, presentation and formal programme moments without losing clarity or functionality. For Ghadan 21 – The Gathering at the Saadiyat Rotana Hotel in Abu Dhabi, Evolution Scenic transformed the ballroom into a multi-functional environment supporting three days of workshops, presentations, panels and final awards.

Organised by the Department of Urban Planning and Municipalities, the event brought together leading experts in urban planning and architecture to develop six key initiatives focused on Abu Dhabi’s future. Evolution Scenic’s scope included bespoke workshop furniture, staging, carpeting, decorative scenic elements, truss systems and structural support for technical equipment.

The Challenge

The ballroom needed to accommodate several different programme formats within one shared venue.

Participants required dedicated workshop areas for collaborative sessions, while the same environment also needed to support an auditorium, keynote presentations, panel discussions and the final awards ceremony.

This meant the venue had to be divided into clearly defined functional zones without making the overall space feel fragmented.

Technical infrastructure also needed to be incorporated, with truss systems and structural supports required for AV equipment and other event systems.

The delivery programme was tight, making accurate fabrication, sequencing and on-site coordination essential.

The Solution

Evolution Scenic developed a turnkey scenic and structural solution tailored to the event programme.

Custom workshop tables, furniture and decorative elements were designed and fabricated specifically for the collaborative working environment, giving each group a practical space for discussion and development.

Carpeting, staging and bespoke scenic elements were installed throughout the ballroom to create a consistent and professional finish.

The venue was reconfigured into separate functional zones, including workshop areas, an auditorium and a dedicated stage for keynote speeches, panels and the closing programme.

Truss systems and structural supports were also provided to accommodate AV setups and specialised technical equipment while maintaining the visual integrity of the event environment.

By coordinating the furniture, staging, structural systems and scenic fit-out as one package, Evolution Scenic created a flexible venue capable of supporting the different phases of the three-day programme.

Delivery Highlights

• Scenic production for Ghadan 21 – The Gathering.

• Event held from 19–21 March 2019.

• Venue at Saadiyat Rotana Hotel, Abu Dhabi.

• Three-day urban planning and architecture workshop.

• Organised by the Department of Urban Planning and Municipalities.

• Six key urban initiatives developed during the programme.

• Bespoke workshop tables.

• Custom event furniture.

• Decorative scenic elements.

• Carpet installation.

• Custom staging.

• Workshop zones.

• Dedicated auditorium environment.

• Stage for keynote speeches and panels.

• Final presentation and awards setup.

• Truss systems.

• Structural support for AV equipment.

• Multi-functional ballroom transformation.

• Fast-track delivery and installation.

Outcome

The completed Ghadan 21 environment transformed the Saadiyat Rotana Ballroom into a flexible setting capable of supporting intensive workshops, presentations, panel discussions and the final awards programme.

The custom workshop furniture gave participants defined spaces for collaborative work, while the auditorium and stage provided a clear transition into larger shared sessions.

The integration of staging, carpeting, scenic elements and technical support helped create a cohesive environment despite the different functions taking place across the three-day programme.

The project demonstrates Evolution Scenic’s ability to deliver workshop-led event environments where furniture, spatial zoning, staging and technical infrastructure must work together within one coordinated fit-out.

Project Ecosystem

Evolution Scenic – Scenic fit-out, custom workshop furniture, decorative elements, staging, carpeting, auditorium setup, truss systems, structural support, delivery and installation.