VICTORIA'S SECRET PERFUME LAUNCH

Dubai, 2021

For the launch of Victoria’s Secret’s new fragrance in 2021, Evolution Scenic was entrusted with designing and delivering an immersive activation that transformed the boutique into an elegant and visually captivating experience.

The event required a seamless blend of luxury, branding, and interactive elements to create an unforgettable experience for media, influencers, and the public.

Sophisticated Scenic Design and Brand-Driven Aesthetic

• Perfume Bottle Silhouette Video Walls: Fabricated custom-shaped video walls in the silhouette of the fragrance bottle, serving as the event’s centerpiece.
• Branded Scenic Elements: Designed and installed high-end signage, decorative backdrops, and graphic projections to elevate the boutique’s ambiance.
• Draped Elegance: Integrated soft, flowing drapery to create a refined and immersive setting that reflected the fragrance’s aesthetic.
• Burj Khalifa Projection: Coordinated a striking brand projection on the Burj Khalifa for the exclusive launch night, maximizing visibility and media impact.
• Public Engagement: Ensured an inclusive experience by extending the activation to the public over the weekend, maintaining the luxury feel throughout.

A Glamorous and Immersive Fragrance Experience

The Victoria’s Secret Perfume Launch was a stunning blend of creativity, luxury, and brand storytelling.

Evolution Scenic’s expertise in scenic fabrication and immersive event design ensured a flawless execution, delivering a high-profile activation that resonated with both VIP attendees and the wider public.

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