PRADA MODE

Dubai, 2023

Italian luxury fashion house Prada showcased the eighth edition of Prada Mode in Downtown Dubai, hosted at the iconic ICD Brookfield Place.

This exclusive two-day event fused contemporary art, music, dining, and conversation, with Damien Hirst’s renowned Pharmacy concept taking center stage.

Attendees enjoyed workshops, panel discussions, and evening gatherings in a meticulously curated setting.

Evolution Scenic was tasked with delivering bespoke scenic and artistic elements that seamlessly blended with the event’s luxurious and avant-garde atmosphere, including creating a visually stunning centerpiece for the space.

Elevating Prada Mode Through Artistic Scenic Fabrication

• Suspended DNA Molecule: Fabricated a large-scale Styrofoam DNA molecule, engineered for suspension with careful weight distribution and material strength considerations. This eye-catching installation became a focal point, capturing the theme of art meeting science.
• Central Bar and Furniture: Designed and built a custom central bar and bespoke comfort furniture, combining functionality with luxury to enhance the guest experience.
• Medical Display Cabinet: Constructed a life-sized display cabinet inspired by Damien Hirst’s Pharmacy, serving as a core element of the event’s artistic concept.
• Column and Window Transformations: Covered eight-meter-high circular columns with custom wallpaper and applied transparent vinyl stickers to venue windows, creating a cohesive and immersive environment.
• Collaborative Rigging Solutions: Conducted ceiling scans and collaborated with FARO Studio lighting designers and VCA Projects to ensure safe and precise rigging of the installations and lighting elements.

Through precise craftsmanship and seamless execution, Evolution Scenic transformed the venue into a vibrant, immersive space that embodied the sophistication and creativity of Prada Mode.

This project reinforced Evolution Scenic’s expertise in delivering high-profile, art-focused installations with meticulous attention to detail.

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