ADIDAS SOLE DXB

Dubai, 2019

In December 2019, Evolution Scenic was commissioned by Jack Morton Worldwide to design and construct a striking triple-deck stand for Adidas at the Sole DXB Festival, an annual celebration of fashion, music, and lifestyle.

The installation brought to life the gritty, urban aesthetic of London’s Underground system, delivering an immersive brand experience that resonated with Adidas’s vision and the festival's dynamic atmosphere.

The structure served as both a retail and experiential space, blending innovative design with practicality. The second-level VIP viewing deck offered an exclusive perspective of the main stage, adding a premium touch to the visitor experience.

Throughout the project, Evolution Scenic prioritized safety and compliance, completing a detailed STAAD analysis to secure Municipality approval and ensure structural integrity.

Immersive Design and Engineering Excellence
.

• Triple-Deck Structure: Designed and built using a TSG hybrid system to replicate the gritty aesthetic of London’s Underground, creating a bold and immersive visual impact.
• Integrated Retail Displays: Strategically incorporated retail elements to showcase Adidas products, combining functionality with aesthetic appeal.
• VIP Viewing Deck: Constructed a second-level viewing platform, offering guests an elevated and exclusive perspective of the festival’s main stage.
• Safety and Compliance: Conducted comprehensive STAAD analysis to ensure the structure adhered to Municipality standards, emphasizing safety and compliance.

Adidas’s installation at Sole DXB 2019 was an outstanding success, captivating festival-goers and elevating the brand's presence.

Evolution Scenic’s ability to combine innovative design, structural expertise, and meticulous attention to detail ensured the project’s seamless execution and lasting impact.

BACK TO OUR WORK